Official Documents

Lvking Privacy Policy – Data Protection & Your Personal Information

Lvking takes the protection of your personal information seriously. This Privacy Policy clearly explains how we collect, use, store, and safeguard your data as a player on the lvking Malaysia platform.

Updated: 1 January 2026 SSL 256-bit Bahasa Melayu

How lvking Protects Your Privacy

Six core privacy protection pillars that lvking upholds daily to safeguard your personal information.

Advanced Encryption

All data transmitted between your device and lvking's servers is protected by 256-bit SSL encryption — the same technology used by leading banking institutions in Malaysia.

Secure & Integrated Servers

Your data is stored in integrated data centres equipped with multi-layered physical and digital access controls. Only authorised personnel may access sensitive information.

Strict Access Controls

Access to players' personal data is restricted to staff who require it strictly for operational purposes. All access is logged and continuously monitored.

No Data Sales

Lvking has never and will never sell, rent, or trade your personal information to third parties for marketing or commercial purposes without your consent.

Legal Compliance

The lvking Privacy Policy is drafted in compliance with Malaysia's Personal Data Protection Act 2010 (PDPA) and international standards to ensure your rights are always protected.

Periodic Reviews

This Privacy Policy is reviewed and updated periodically to ensure it reflects current best practices and any changes in relevant legislation.

Important Notice

By registering or using the lvking platform, you confirm that you have read and fully understood this Privacy Policy. Please contact us if you have any questions regarding the protection of your personal data.

1. Information We Collect

When you register and use the lvking platform, we collect various types of information to ensure your gaming experience runs smoothly, securely, and in compliance with applicable legal requirements in Malaysia.

1.1 Personally Provided Information

This is information you voluntarily provide to us during registration, identity verification (KYC), or when contacting our support team:

  • Full name as stated on your identification card or passport
  • Date of birth for age eligibility verification
  • Email address and mobile number
  • Current residential address
  • Copy of identification document (MyKad or passport)
  • Registered bank account details or payment method information

1.2 Automatically Collected Information

As you browse and use the lvking platform, our systems automatically record certain technical information for security and service improvement purposes:

  • Approximate IP address and geographic location
  • Browser type and version, and device operating system
  • Login session data including date, time, and duration
  • Gaming activity records and transaction history
  • Cookie data and related tracking technologies

All sensitive information such as payment card details is processed through trusted, PCI-DSS certified payment providers. lvking does not store full card numbers on our servers.

2. How We Use Your Data

The information we collect is used responsibly and only for legitimate purposes. Below is a summary of how your data is used on the lvking platform:

Purpose of Use Data Type Legal Basis
Account management & identity verification Name, IC number, date of birth Legal compliance
Deposit & withdrawal processing Payment data and bank account details Contract performance
Customer support communications Email, phone number Legitimate interests
Fraud detection & security IP, session data, activity records Legitimate interests
Anti-money laundering compliance Identity, transaction records Legal obligation
Promotional & bonus notifications Email, phone number Your consent

We will not use your data for any purpose beyond those stated above without first obtaining your additional consent.

2.1 Marketing Communications

If you opted in to receive marketing communications during registration, lvking may send you information about the latest promotions, exclusive bonuses, and platform updates. You may withdraw this consent at any time through your account settings or by contacting our support team.

3. Information Sharing

Lvking takes a highly restricted and cautious approach to sharing personal data. We do not sell or transfer your data to third parties for marketing or commercial purposes. However, there are certain situations where data sharing is necessary and legally permitted:

3.1 Third-Party Service Providers

We partner with trusted service providers to handle certain operations on the lvking platform. All third parties are bound by strict confidentiality agreements and may only use your data for the specified purposes:

  • Payment processors – to verify and process deposit and withdrawal transactions
  • KYC service provider – to verify player identity in accordance with compliance requirements
  • Analytics platform – to understand usage patterns and improve the user experience
  • Cloud infrastructure provider – for secure and reliable data hosting

3.2 Legal Obligations

Lvking may be required to disclose your personal information to government authorities or law enforcement bodies where there is a legitimate legal requirement under Malaysian law, including investigations into financial crime, money laundering, or other illegal activities.

In all cases of lawful data sharing, lvking will only disclose the minimum necessary information, and we will notify you of such disclosures unless prohibited by law.

4. Data Security

Protecting your personal data is lvking's top priority. We have implemented multiple layers of technical and organizational security controls to ensure your data is always safeguarded against unauthorized access, disclosure, modification, or destruction.

256-bit SSL Encryption
All communications between you and the lvking platform are fully protected.
Two-Factor Authentication
An additional security layer to protect your account from unauthorized access.
Sensitive Data Masking
Card numbers, passwords, and other sensitive data are stored in encrypted form.
24/7 Monitoring
Our automated monitoring system detects and responds to any security threats.

While lvking takes all reasonable precautions, no digital system can guarantee absolute security. You also play an important role in keeping your account safe by using a strong password and never sharing your login credentials.

5. Cookies & Tracking Technologies

The lvking platform uses cookies and similar tracking technologies to enhance your experience, enable certain features to function correctly, and help us understand how players interact with our platform.

5.1 Types of Cookies Used

  • Essential Cookies – required for core platform functions such as login authentication and session security. These cookies cannot be disabled.
  • Performance Cookies – collects information on how you use the platform to help us improve our services.
  • Functional Cookies – stores your preferences such as language and display settings for a more personalised experience.
  • Analytics Cookies – helps us understand traffic patterns and user behaviour for continuous improvement purposes.

5.2 Cookie Controls

You can manage your cookie settings through your web browser preferences. Please note that disabling certain cookies may affect the functionality of some parts of the lvking platform. For more information on managing cookies, refer to your browser's help documentation.

6. Your Rights as a User

Under Malaysia's Personal Data Protection Act 2010 (PDPA) and lvking's privacy policy, you have the following rights regarding your personal data that we hold:

Right of Access

You have the right to request a copy of the personal data we hold about you. Such requests will be processed within 30 business days.

Right to Rectification

If your data is inaccurate or outdated, you have the right to request an immediate correction via your account settings or customer support.

Right to Erasure

You may request the deletion of your personal data, subject to applicable legal retention obligations.

Right to Object

You may object to the processing of your personal data for specific purposes, such as direct marketing, at any time.

To exercise any of the rights above, please contact the lvking data protection team via email at [email protected]. We will process your request within a reasonable timeframe and in accordance with established procedures.

7. Data Retention Period

Lvking retains your personal data only for as long as necessary for the purposes stated in this policy or as required by applicable law. The following are general guidelines for our data retention periods:

  • Active account data – retained for as long as your account remains active on the lvking platform
  • Financial transaction records – retained for a minimum of 7 years in accordance with Malaysian financial legal requirements
  • KYC Documents – retained for 5 years after account closure or the date of the last transaction
  • Support communication logs – retained for 2 years for reference and dispute resolution purposes
  • Cookie and analytics data – retained between 30 days and 2 years depending on the cookie type

Once the designated retention period has elapsed, your data will be securely deleted or anonymized in accordance with our standard procedures.

Any early data deletion requests are subject to legal compliance review. lvking cannot delete data required for ongoing legal, regulatory, or security purposes.

8. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, our team is available 24 hours a day, 7 days a week.

Live Chat 24/7
Response in under 3 minutes. Available in Malay and English every day.
Data Protection Email
[email protected] – Response within 24 hours for written requests and official data complaints.

Play with Full Confidence at lvking

With a transparent privacy policy and industry-standard security systems, you can enjoy all games on lvking without worry. Register now and experience a safe, fair, and exciting platform for yourself.

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